Pandora Radio asked the creative team at Edelman in San Francisco to help draw in a younger audience.
The best way to do this was to directly relate to the college-aged population.
We created 15 new radio stations called the Freshman 15, in which each station would relate back to an experience from college.
I was tasked to create 15 new illustrations and a presentation for this new idea incorporating the brand colors and guidelines.
Below is the deck delivered to the team at Pandora for PR purposes and the illustrations by themselves are shown below the presentation.